/* ============================================================
   CIOM · Landing 01 — Programa de Transformación del Servicio
   Sistema de marca (doc 06). Prototipo estructural.
   ============================================================ */

/* ---------- Fuentes self-host (TTF en el proto; WOFF2 subset en producción) ---------- */
@font-face{font-family:"Fraunces";src:url("fonts/Fraunces-600.ttf") format("truetype");font-weight:600;font-style:normal;font-display:swap}
@font-face{font-family:"Fraunces";src:url("fonts/Fraunces-600i.ttf") format("truetype");font-weight:600;font-style:italic;font-display:swap}
/* Fraunces 900 retirado: la marca usa como máximo Semibold 600 */
@font-face{font-family:"Inter";src:url("fonts/Inter-400.ttf") format("truetype");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:"Inter";src:url("fonts/Inter-600.ttf") format("truetype");font-weight:600;font-style:normal;font-display:swap}
/* Inter 700 retirado: la marca usa como máximo Semibold 600 */

/* ---------- Tokens ---------- */
:root{
  --navy-tinta:#0F2742;
  --azul-ciom:#1A3C6E;
  --oro:#C6A15B;
  --oro-claro:#D8BE87;
  --hueso:#F5F2EC;
  --grafito:#1C1C1E;
  --blanco:#FFFFFF;
  --coral:#E8734A;
  --navy-80:rgba(15,39,66,.80);
  --navy-06:rgba(15,39,66,.06);
  --oro-14:rgba(198,161,91,.14);
  --linea:rgba(15,39,66,.12);
  --linea-hueso:rgba(245,242,236,.18);

  --f-display:"Fraunces",Georgia,serif;
  --f-text:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,sans-serif;

  --maxw:1140px;
  --gutter:clamp(20px,5vw,64px);
  --sec-y:clamp(64px,9vw,128px);
  --radio:14px;
  --sombra:0 18px 50px -24px rgba(15,39,66,.35);
  --ease:cubic-bezier(.22,.61,.36,1);
}

/* ---------- Reset suave ---------- */
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;font-family:var(--f-text);font-weight:400;color:var(--grafito);
  background:var(--hueso);line-height:1.6;font-size:clamp(16px,1.05vw,18px);
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img,video{max-width:100%;height:auto;display:block}
a{color:inherit;text-decoration:none}
button{font-family:inherit;cursor:pointer}
h1,h2,h3,h4{font-family:var(--f-display);font-weight:600;line-height:1.08;
  letter-spacing:-.01em;margin:0 0 .4em;color:var(--navy-tinta)}
h1{font-size:clamp(2.1rem,6vw,4rem)}
h2{font-size:clamp(1.7rem,4vw,2.9rem)}
h3{font-size:clamp(1.2rem,2.4vw,1.6rem)}
p{margin:0 0 1em}
:focus-visible{outline:3px solid var(--oro);outline-offset:3px;border-radius:4px}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important;scroll-behavior:auto!important}}

/* ---------- Utilidades ---------- */
.wrap{max-width:var(--maxw);margin-inline:auto;padding-inline:var(--gutter)}
.section{padding-block:var(--sec-y)}
.section--navy{background:var(--navy-tinta);color:var(--hueso)}
.section--navy h2,.section--navy h3{color:var(--hueso)}
.section--azul{background:linear-gradient(160deg,var(--navy-tinta),var(--azul-ciom));color:var(--hueso)}
.section--azul h2,.section--azul h3{color:var(--hueso)}
.kicker{font-family:var(--f-text);font-weight:600;font-size:.78rem;letter-spacing:.16em;
  text-transform:uppercase;color:var(--oro);margin:0 0 1rem;display:flex;align-items:center;gap:.6rem}
.kicker::before{content:"";width:26px;height:1px;background:var(--oro);display:inline-block}
/* Kicker legible en fondos claros: texto navy (la rayita sigue oro). Sobre navy/azul queda oro. */
.section:not(.section--navy):not(.section--azul) .kicker,.hero--light .kicker{color:var(--navy-tinta)}
.lead{font-size:clamp(1.05rem,1.7vw,1.3rem);max-width:60ch}
.center{text-align:center}
.center .kicker{justify-content:center}
.center .lead{margin-inline:auto}
.num{font-family:var(--f-display);font-weight:600;line-height:1;color:var(--oro);
  font-size:clamp(2.6rem,7vw,4.4rem);letter-spacing:-.02em}
.hairline{height:1px;background:var(--linea);border:0;margin:0}
.eyebrow-gold{color:var(--oro)}

/* ---------- Botones ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.55rem;
  min-height:52px;padding:.85rem 1.6rem;border-radius:999px;font-weight:600;
  font-size:.98rem;letter-spacing:.01em;border:1.5px solid transparent;
  transition:transform .2s var(--ease),background .2s var(--ease),box-shadow .2s var(--ease);text-align:center}
.btn:active{transform:translateY(1px)}
.btn--primary{background:var(--navy-tinta);color:var(--hueso);border-color:var(--oro);
  box-shadow:inset 0 0 0 1px rgba(198,161,91,.25)}
.btn--primary:hover{background:#0b1e34;box-shadow:0 12px 30px -12px rgba(15,39,66,.6),inset 0 0 0 1px var(--oro)}
.btn--ghost{background:transparent;color:var(--navy-tinta);border-color:var(--linea)}
.section--navy .btn--ghost,.section--azul .btn--ghost,.hero .btn--ghost{color:var(--hueso);border-color:var(--linea-hueso)}
.btn--ghost:hover{border-color:var(--oro);color:var(--oro)}
.btn--onnavy{background:var(--hueso);color:var(--navy-tinta);border-color:var(--hueso);box-shadow:0 10px 26px -12px rgba(0,0,0,.5)}
.btn--onnavy:hover{background:#fff;transform:translateY(-1px);box-shadow:0 16px 38px -12px rgba(0,0,0,.55),inset 0 0 0 1.5px var(--oro)}
/* doctrina de botón: sobre fondo oscuro, el primario también va relleno hueso (máx. contraste) */
.section--navy .btn--primary,.section--azul .btn--primary{background:var(--hueso);color:var(--navy-tinta);border-color:var(--hueso)}
.section--navy .btn--primary:hover,.section--azul .btn--primary:hover{background:#fff;transform:translateY(-1px);box-shadow:0 16px 38px -12px rgba(0,0,0,.55),inset 0 0 0 1.5px var(--oro)}
.btn--lg{min-height:58px;padding:1rem 2rem;font-size:1.05rem}
.btn--block{width:100%}

/* ---------- Header ---------- */
.header{position:sticky;top:0;z-index:60;background:rgba(245,242,236,.9);
  backdrop-filter:saturate(140%) blur(10px);border-bottom:1px solid var(--linea)}
.header__in{display:flex;align-items:center;gap:1.2rem;min-height:68px}
.brand{display:flex;align-items:center;gap:.7rem}
.brand__local{font-weight:600;font-size:.86rem;color:var(--navy-tinta);
  border-left:1px solid var(--linea);padding-left:.7rem;letter-spacing:.01em}

/* Logo transparente (isotipo "punto de referencia" + wordmark CIOM. con punto oro) */
.logo{display:inline-flex;align-items:center;gap:.5rem;color:var(--navy-tinta)}
.logo--light{color:var(--hueso)}
.logo__star{width:1.35em;height:1.35em;flex:none;display:block;fill:var(--navy-tinta)}
.logo--light .logo__star{fill:var(--oro)}
.logo__word{font-family:var(--f-display);font-weight:600;font-size:1.4rem;
  letter-spacing:.14em;line-height:1;color:currentColor;padding-left:.14em}
.nav{display:flex;gap:1.15rem;margin-left:auto;font-weight:600;font-size:.9rem}
.header .btn{white-space:nowrap}
/* tema Programa: lienzo navy + BLANCO (secciones claras en blanco, no hueso) */
body.prog{background:var(--blanco)}
body.prog .header{background:rgba(255,255,255,.92)}
body.prog .header.is-scrolled{background:#fff}
.nav a{color:var(--navy-tinta);opacity:.82;transition:opacity .15s,color .15s}
.nav a:hover{opacity:1;color:var(--azul-ciom)}
.header .btn{margin-left:1.2rem}
/* CTA del header: presencia, flecha y "activación" al pasar el hero (clase .is-scrolled via app.js) */
.header .btn--primary{box-shadow:0 6px 18px -9px rgba(15,39,66,.5)}
.header .btn--primary::after{content:"\2009\2192";font-weight:400}
/* Flecha en el CTA PRINCIPAL del hero (afordance de conversión; no en el secundario/ghost) */
[data-cta="hero-primary"]::after{content:"\2009\2192";font-weight:400}
.header .btn--primary:hover{transform:translateY(-1px)}
.header.is-scrolled{background:var(--hueso);box-shadow:0 3px 20px -10px rgba(15,39,66,.3)}
.header.is-scrolled .btn--primary{box-shadow:0 9px 24px -8px rgba(198,161,91,.55),inset 0 0 0 1px var(--oro)}
.nav-toggle{display:none;margin-left:auto;background:none;border:0;padding:.4rem;color:var(--navy-tinta)}
.nav-toggle svg{width:26px;height:26px}

/* ---------- Hero ---------- */
.hero{position:relative;background:var(--navy-tinta);color:var(--hueso);overflow:hidden}
.hero__media{position:absolute;inset:0;z-index:0}
.hero__media img{width:100%;height:100%;object-fit:cover;object-position:center 30%;opacity:1}
.hero__media::after{content:"";position:absolute;inset:0;
  background:linear-gradient(90deg,rgba(15,39,66,.93) 0%,rgba(15,39,66,.80) 36%,rgba(15,39,66,.42) 72%,rgba(15,39,66,.34) 100%),
  linear-gradient(180deg,rgba(15,39,66,0) 42%,rgba(15,39,66,.55) 78%,var(--navy-tinta) 100%)}
.hero__in{position:relative;z-index:1;padding-block:clamp(72px,12vw,150px);max-width:780px}
.hero h1{color:var(--hueso);text-wrap:balance}
.hero h1 em{font-style:italic;font-weight:600;color:var(--oro)}
.hero__sub{font-size:clamp(1.08rem,1.9vw,1.35rem);color:rgba(245,242,236,.9);max-width:56ch;margin-bottom:2rem}
.hero__cta{display:flex;flex-wrap:wrap;gap:.9rem;align-items:center}
.badge{display:inline-flex;align-items:center;gap:.55rem;margin-top:2.2rem;
  font-size:.9rem;font-weight:600;color:var(--hueso);
  border:1px solid var(--linea-hueso);border-radius:999px;padding:.5rem 1rem;background:rgba(255,255,255,.04)}
.badge .dot{width:7px;height:7px;border-radius:50%;background:var(--oro)}
.hero__note{margin:.9rem 0 0;font-size:.92rem;color:rgba(245,242,236,.78)}
.cta-note{font-size:.86rem;opacity:.75;margin:.7rem 0 0;text-align:center}

/* Hero split (texto en panel navy · imagen a full color al lado — lectura clara para decisor B2B) */
.hero--split{display:grid;grid-template-columns:1fr 1fr;align-items:stretch;
  min-height:min(94svh,860px);background:var(--navy-tinta)}
.hero__panel{display:flex;align-items:center;justify-content:flex-end;
  padding:clamp(2.4rem,5vw,4rem) clamp(2rem,3.5vw,3.5rem) clamp(2.4rem,5vw,4rem) var(--gutter)}
.hero__panel-in{max-width:560px;width:100%}
.hero--split h1{font-size:clamp(2rem,3.3vw,3.05rem);margin-bottom:.5em}
.hero--split .hero__sub{font-size:clamp(1rem,1.5vw,1.18rem);margin-bottom:1.6rem}
.hero__img{position:relative;overflow:hidden;min-height:min(82vh,700px)}
.hero__img img{width:100%;height:100%;object-fit:cover;object-position:center 28%}
.hero__img::after{content:"";position:absolute;inset:0;pointer-events:none;
  background:linear-gradient(90deg,var(--navy-tinta),rgba(15,39,66,0) 30%)}
@media(max-width:860px){
  .hero--split{grid-template-columns:1fr;min-height:0}
  .hero__img{order:-1;height:min(46vh,360px);min-height:0}
  .hero__img::after{background:linear-gradient(0deg,var(--navy-tinta),rgba(15,39,66,.1) 55%,transparent)}
  .hero__panel{padding:clamp(1.8rem,7vw,2.6rem) var(--gutter) clamp(2.2rem,7vw,3rem)}
}

/* Tarjeta de plataforma (evita el recuadro blanco flotando sobre hueso) */
.platform-card{background:var(--blanco);border:1px solid var(--linea);border-radius:var(--radio);
  padding:clamp(.8rem,2vw,1.4rem);box-shadow:var(--sombra)}
.platform-card img{width:100%;height:auto;display:block;border-radius:8px}
/* Sección BLANCA explícita (KPIs) con tarjetas que SIEMPRE contrastan:
   en sección blanca las tarjetas van a hueso; en sección hueso quedan blancas (base). */
.sec-blanco{background:var(--blanco)}
.sec-blanco .measure__item,.sec-blanco .caso,.sec-blanco .fit__col,
.sec-blanco .platform-card,.sec-blanco figure[style*="var(--blanco)"]{background:var(--hueso)}
/* "Qué medimos" · tarjetas premium con acento oro */
.measure{display:grid;grid-template-columns:repeat(auto-fit,minmax(238px,1fr));gap:1rem;margin-top:2.6rem}
.measure__item{background:var(--blanco);border:1px solid var(--linea);border-radius:var(--radio);
  padding:1.5rem 1.5rem 1.6rem;position:relative;transition:transform .25s var(--ease),box-shadow .25s var(--ease)}
.measure__item:hover{transform:translateY(-4px);box-shadow:var(--sombra)}
.measure__item b{display:block;font-family:var(--f-display);font-weight:600;color:var(--navy-tinta);
  font-size:clamp(1.08rem,1.5vw,1.22rem);line-height:1.2;margin-bottom:.5rem;padding-left:1.15rem;position:relative}
.measure__item b::before{content:"";position:absolute;left:0;top:.42em;width:7px;height:7px;border-radius:50%;background:var(--oro)}
.measure__item p{margin:0;font-size:.95rem;color:var(--grafito);line-height:1.5}
.measure__item--star{border-color:var(--oro);box-shadow:inset 0 0 0 1px var(--oro),0 10px 30px -18px var(--oro)}
.measure__item--star::after{content:"★";position:absolute;top:1.1rem;right:1.2rem;color:var(--oro);font-size:.95rem}

/* Video-testimonio REAL (facade click-to-load) · vertical 9:16 para equilibrar la cita */
.video-real{position:relative;height:clamp(360px,56vh,468px);aspect-ratio:9/16;width:auto;
  border-radius:var(--radio);overflow:hidden;cursor:pointer;background-size:cover;background-position:center;
  box-shadow:var(--sombra);border:1px solid var(--linea-hueso)}
@media(max-width:900px){.video-real{height:clamp(420px,80vw,520px)}}
.video-real::after{content:"";position:absolute;inset:0;pointer-events:none;
  background:linear-gradient(transparent 55%,rgba(15,39,66,.75))}
.video-real.is-playing::after{display:none}
.video-real.is-playing{cursor:default}
.video-real__play{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);z-index:2;
  width:66px;height:66px;border-radius:50%;border:0;background:var(--oro);color:var(--navy-tinta);
  cursor:pointer;display:flex;align-items:center;justify-content:center;box-shadow:0 8px 24px -8px rgba(0,0,0,.5);transition:transform .2s}
.video-real:hover .video-real__play{transform:translate(-50%,-50%) scale(1.08)}
.video-real__play::before{content:"▶";font-size:1.3rem;margin-left:3px}
.video-real__cap{position:absolute;left:0;right:0;bottom:0;z-index:2;padding:1rem 1.1rem;
  color:var(--hueso);font-weight:600;font-size:.92rem;text-align:left;font-family:var(--f-display)}
.video-real video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}

/* ---------- Franja de confianza ---------- */
.trust{background:var(--navy-tinta);color:var(--hueso);padding-block:clamp(28px,4vw,40px)}
/* Banda de datos sobre CLARO (KPIs): MISMO color que el hero (hueso), números navy */
.trust--light{background:var(--hueso);color:var(--navy-tinta)}
.trust--light .trust__fit{color:var(--grafito)}
.trust--light .trust__fit strong{color:var(--oro)}
.trust--light .trust__row{border-top-color:var(--linea)}
.trust--light .trust__stat b{color:var(--navy-tinta)}
.trust--light .trust__stat span{color:var(--grafito);opacity:.72}
.trust--light .trust__stat + .trust__stat::before{background:var(--linea)}
.trust--light .clogo{opacity:.5}
.trust--light .clogo:hover,.trust--light .clogo:focus-visible{opacity:1}
.trust--light .clogo__mark{background:var(--navy-tinta)}
.trust--light .clogo img{filter:brightness(0);opacity:.9}
.trust__fit{text-align:center;margin:0 0 clamp(1.4rem,3vw,2rem);font-size:clamp(.92rem,1.6vw,1.05rem);
  color:rgba(245,242,236,.85);letter-spacing:.01em}
.trust__fit strong{color:var(--oro);font-weight:600}
.peer-quote{font-family:var(--f-display);font-weight:600;font-style:italic;color:var(--navy-tinta);
  font-size:clamp(1.5rem,3.4vw,2.4rem);line-height:1.25;max-width:20ch;margin:0 auto;text-wrap:balance}
.peer-quote::before{content:"“";color:var(--oro)} .peer-quote::after{content:"”";color:var(--oro)}
.peer-attr{margin:1.3rem 0 0;font-size:.95rem;color:var(--grafito);opacity:.8}
.peer-attr strong{color:var(--navy-tinta);opacity:1}
.section--navy .peer-quote,.section--navy .peer-attr,.section--navy .peer-attr strong{color:var(--hueso)}.section--navy .peer-attr{opacity:.85}
.peer{display:flex;align-items:center;gap:clamp(1.5rem,4vw,3rem);max-width:920px;margin-inline:auto}
.peer__photo{width:clamp(148px,24vw,230px);aspect-ratio:4/5;object-fit:cover;border-radius:var(--radio);box-shadow:var(--sombra);flex:none}
.peer__body{text-align:left}
.peer__body .peer-quote{margin:0;max-width:24ch}
.peer__body .peer-attr{margin-top:1rem}
@media(max-width:640px){.peer{flex-direction:column;text-align:center}.peer__body{text-align:center}.peer__body .peer-quote{margin:0 auto}}
.trust__row{display:flex;flex-wrap:wrap;align-items:stretch;justify-content:center;gap:0;max-width:920px;margin-inline:auto;padding-top:clamp(1.1rem,2.4vw,1.5rem);border-top:1px solid var(--linea-hueso)}
.trust__stat{flex:1 1 0;min-width:150px;max-width:250px;display:flex;flex-direction:column;
  align-items:center;text-align:center;padding:.2rem clamp(.8rem,2.5vw,1.8rem);position:relative}
.trust__stat + .trust__stat::before{content:"";position:absolute;left:0;top:8%;height:84%;width:1px;background:var(--linea-hueso)}
.trust__stat b{display:block;font-family:var(--f-display);font-weight:600;font-size:clamp(1.7rem,2.7vw,2.4rem);
  color:var(--hueso);line-height:1;white-space:nowrap}
.trust__stat span{display:block;font-size:clamp(.76rem,1.9vw,.9rem);opacity:.72;letter-spacing:.01em;margin-top:.45rem;white-space:nowrap}
@media(max-width:600px){.trust__stat{flex-basis:42%;padding-inline:.5rem}.trust__stat:nth-child(3)::before{display:none}}
.logos{display:flex;flex-wrap:wrap;gap:.6rem clamp(1.2rem,3vw,2.4rem);align-items:center;justify-content:center;margin-top:1.8rem}
.clogo{display:inline-flex;align-items:center;opacity:.7;transition:opacity .25s var(--ease)}
.clogo:hover,.clogo:focus-visible{opacity:1}
.clogo__mark{display:block;background:var(--hueso);
  -webkit-mask:var(--m) center/contain no-repeat;mask:var(--m) center/contain no-repeat}
.clogo img{display:block}
.clogo--pending{font-family:var(--f-display);font-weight:600;font-size:clamp(1.05rem,1.7vw,1.3rem);
  letter-spacing:.08em;color:var(--hueso)}
/* Logos como prueba social (2º CTA en la sección de casos) */
.logos--proof{margin-top:.2rem}
hr.oro{border:0;height:2px;width:44px;background:var(--oro);margin:1.4rem 0;border-radius:2px}
hr.oro--c{margin-inline:auto}
/* Componentes sobre BLANCO: los bordes light-hueso desaparecen → usar línea navy */
.section:not(.section--navy) .video-real{border-color:var(--linea)}
.section:not(.section--navy) .gallery img{border-color:var(--linea)}
/* Banda cinematográfica sobre BLANCO: foto enmarcada + leyenda editorial debajo (sin velo navy) */
.section:not(.section--navy) .band{overflow:visible;box-shadow:none}
.section:not(.section--navy) .band img{border-radius:var(--radio);box-shadow:var(--sombra)}
.section:not(.section--navy) .band figcaption{position:static;background:none;color:var(--navy-tinta);opacity:.82;
  padding:.95rem .1rem 0;font-size:clamp(.92rem,1.4vw,1.12rem)}
.section:not(.section--navy) .cta-strip{border-top:1px solid var(--linea);padding-top:1.7rem;margin-top:2.2rem}

/* ---------- Placeholder de asset ---------- */
.ph{position:relative;display:flex;align-items:center;justify-content:center;text-align:center;
  background:repeating-linear-gradient(135deg,var(--navy-06),var(--navy-06) 12px,transparent 12px,transparent 24px),var(--oro-14);
  border:1.5px dashed var(--oro);border-radius:var(--radio);color:var(--navy-tinta);
  font-weight:600;font-size:.82rem;padding:1.2rem;min-height:220px}
.ph[data-ratio="16-9"]{aspect-ratio:16/9}
.ph[data-ratio="4-5"]{aspect-ratio:4/5}
.ph[data-ratio="1-1"]{aspect-ratio:1/1}
.ph[data-ratio="21-9"]{aspect-ratio:21/9}
.ph small{display:block;font-weight:400;opacity:.7;margin-top:.4rem;font-size:.72rem}
.section--navy .ph,.section--azul .ph{color:var(--hueso);border-color:var(--oro)}
.ph--poster{background-size:cover;background-position:center;border-style:solid;
  border-color:var(--linea-hueso);color:var(--hueso);align-items:end;justify-content:flex-start;padding:1.2rem 1.4rem}
.ph__cap{position:relative;z-index:1;font-size:.84rem;font-weight:600;text-align:left}
.ph__cap small{display:block;font-weight:400;opacity:.82;margin-top:.2rem}
.ph--play::after{content:"▶";position:absolute;width:60px;height:60px;border-radius:50%;
  background:var(--oro);color:var(--navy-tinta);display:flex;align-items:center;justify-content:center;
  font-size:1.2rem;box-shadow:var(--sombra)}

/* ---------- Grids ---------- */
.grid{display:grid;gap:clamp(1.2rem,3vw,2rem)}
.grid-2{grid-template-columns:repeat(2,1fr)}
.grid-3{grid-template-columns:repeat(3,1fr)}
.grid-4{grid-template-columns:repeat(4,1fr)}
.split{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(1.6rem,4vw,3.4rem);align-items:center}
.split--top{align-items:start}
.split--equal{align-items:stretch}
.split--equal .carta{display:flex;flex-direction:column;justify-content:center}
.prueba-media{display:flex;flex-direction:column;justify-content:center;align-items:center;gap:1.2rem;height:100%}
.pull{border-left:3px solid var(--oro);padding:.2rem 0 .2rem 1.1rem;margin:1.5rem 0 0;
  font-family:var(--f-display);font-style:italic;font-weight:600;font-size:clamp(1.15rem,1.8vw,1.4rem);color:inherit;line-height:1.35}
.pull cite{display:block;font-style:normal;font-family:var(--f-text);font-weight:600;font-size:.85rem;opacity:.72;margin-top:.6rem;letter-spacing:.01em}
.gallery{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(.6rem,1.5vw,1rem)}
.gallery img{width:100%;aspect-ratio:4/3;object-fit:cover;border-radius:var(--radio);border:1px solid var(--linea-hueso)}
.gallery--3{grid-template-columns:repeat(3,1fr)}
@media(max-width:900px){.gallery,.gallery--3{grid-template-columns:1fr 1fr}}
/* banda cinematográfica + imagen ancha de sección */
.band{margin:0;position:relative;border-radius:var(--radio);overflow:hidden;box-shadow:var(--sombra)}
.band img{width:100%;aspect-ratio:2.5/1;object-fit:cover;object-position:center 42%;display:block}
.band figcaption{position:absolute;left:0;right:0;bottom:0;padding:2.2rem 1.8rem 1.3rem;
  background:linear-gradient(transparent,rgba(15,39,66,.9));color:var(--hueso);
  font-family:var(--f-display);font-weight:600;font-style:italic;font-size:clamp(1rem,1.6vw,1.3rem)}
.band-img{width:100%;border-radius:var(--radio);aspect-ratio:21/9;object-fit:cover;object-position:center 38%;display:block;margin-top:clamp(2.6rem,5vw,3.6rem)}
@media(max-width:560px){.band img{aspect-ratio:1.55/1}.band-img{aspect-ratio:16/10}}

/* ---------- Espejo del dolor ---------- */
.pain li{list-style:none;padding:1rem 0 1rem 2rem;position:relative;border-bottom:1px solid var(--linea);font-size:1.1rem}
.pain ul{margin:1.5rem 0 0;padding:0}
.pain li::before{content:"";position:absolute;left:0;top:1.5rem;width:12px;height:2px;background:var(--coral)}

/* ---------- Método (pasos) ---------- */
.step{background:var(--blanco);border:1px solid var(--linea);border-radius:var(--radio);
  padding:2rem 1.6rem;transition:transform .25s var(--ease),box-shadow .25s var(--ease)}
.step:hover{transform:translateY(-4px);box-shadow:var(--sombra)}
.step__n{font-family:var(--f-display);font-weight:600;color:var(--oro);font-size:1.1rem;
  border:1px solid var(--oro);width:44px;height:44px;border-radius:50%;
  display:flex;align-items:center;justify-content:center;margin-bottom:1.2rem}
/* Método sobre navy: tarjeta de vidrio, no bloque blanco flotando */
.section--navy .step{background:rgba(245,242,236,.05);border-color:var(--linea-hueso);color:var(--hueso)}
.section--navy .step:hover{background:rgba(245,242,236,.09);box-shadow:0 18px 40px -22px rgba(0,0,0,.6)}
.section--navy .step h3{color:var(--hueso)}
.section--navy .step p{color:rgba(245,242,236,.82)}
.section--navy .step__n{background:var(--oro);color:var(--navy-tinta)}
/* Método · recorrido con hilo de oro (nativo navy, reemplaza las cajas) */
.mmethod{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(1.5rem,3vw,2.6rem);margin-top:clamp(2.6rem,5vw,3.4rem);position:relative}
.mmethod::before{content:"";position:absolute;top:34px;left:16.66%;right:16.66%;height:2px;
  background:linear-gradient(90deg,transparent,rgba(198,161,91,.55) 12%,rgba(198,161,91,.55) 88%,transparent)}
.mstep{text-align:center;position:relative}
.mstep__n{width:68px;height:68px;border-radius:50%;background:var(--oro);color:var(--navy-tinta);
  font-family:var(--f-display);font-weight:600;font-size:1.55rem;display:flex;align-items:center;justify-content:center;
  margin:0 auto 1.5rem;position:relative;z-index:1;box-shadow:0 10px 28px -8px rgba(198,161,91,.5)}
.mstep h3{color:var(--hueso);font-family:var(--f-display);font-weight:600;font-size:clamp(1.15rem,1.7vw,1.4rem);margin:0 0 .55rem}
.mstep p{color:rgba(245,242,236,.8);font-size:.98rem;line-height:1.55;max-width:32ch;margin:0 auto}
.mmethod--4{grid-template-columns:repeat(4,1fr)}
.mmethod--4::before{left:12.5%;right:12.5%}
@media(max-width:760px){
  .mmethod,.mmethod--4{grid-template-columns:1fr;gap:2rem}
  .mmethod::before{display:none}
  .mstep{text-align:left;display:grid;grid-template-columns:auto 1fr;gap:0 1.1rem;align-items:center}
  .mstep__n{margin:0;width:58px;height:58px;font-size:1.35rem}
  .mstep h3{grid-column:2;margin:0}
  .mstep p{grid-column:2;max-width:none;margin:.4rem 0 0}
}

/* ---------- Escalera de umbrales ---------- */
/* Escalera del servicio — bar chart ascendente (staircase) */
.ladder{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(.5rem,1.4vw,1rem);
  align-items:end;margin-top:2.6rem}
.rung{background:var(--navy-06);border:1px solid var(--linea);border-top:3px solid var(--oro);
  border-radius:12px 12px 4px 4px;padding:1.3rem 1.1rem 1.4rem;display:flex;flex-direction:column;gap:.35rem;
  transition:transform .28s var(--ease),background .28s var(--ease)}
.rung:hover{transform:translateY(-8px);background:rgba(15,39,66,.09)}
.rung b{font-family:var(--f-display);font-weight:600;font-size:clamp(1.5rem,2.3vw,2.1rem);color:var(--oro);line-height:1}
.rung span{font-size:clamp(.95rem,1.3vw,1.05rem);font-weight:600;color:var(--navy-tinta)}
.rung small{font-size:.82rem;opacity:.8;color:var(--grafito);line-height:1.35}
.rung--1{min-height:158px}.rung--2{min-height:200px}.rung--3{min-height:244px}.rung--4{min-height:288px}
.rung--danger{border-top-color:var(--coral);background:rgba(232,115,74,.12)}
.rung--danger b{color:var(--coral)}
.rung--top{border-top-color:var(--oro);background:rgba(198,161,91,.16);box-shadow:0 -6px 30px -18px var(--oro)}
.ladder-foot{display:flex;align-items:center;gap:.6rem;margin-top:1.3rem;font-size:.9rem;opacity:.8}
.ladder-foot .arrow{color:var(--oro);font-size:1.2rem}
@media (max-width:600px){
  .ladder{grid-template-columns:1fr;align-items:stretch;gap:.6rem}
  .rung{min-height:0!important;border-top:1px solid var(--linea);border-left:4px solid var(--oro);
    border-radius:0 12px 12px 0;flex-direction:row;flex-wrap:wrap;align-items:baseline;gap:.3rem .8rem;padding:1rem 1.2rem}
  .rung:hover{transform:translateX(6px)}
  .rung--danger{border-left-color:var(--coral)}
  .rung small{flex-basis:100%}
}

/* ---------- Autodiagnóstico ---------- */
.quiz{background:var(--blanco);border:1px solid var(--linea);border-radius:var(--radio);color:var(--navy-tinta);
  padding:clamp(1.6rem,4vw,2.6rem);box-shadow:var(--sombra);max-width:720px;margin-inline:auto}
.quiz__result p{color:var(--navy-tinta)}
.quiz__result em{color:var(--oro);font-style:italic}
.quiz__q{border:0;padding:0;margin:0 0 2.4rem}
.quiz__q:last-of-type{margin-bottom:1.6rem}
.quiz__q legend{font-family:var(--f-display);font-weight:600;font-size:1.15rem;color:var(--navy-tinta);
  margin-bottom:1rem;padding:0;display:block;width:100%}
.chip-row{display:flex;flex-wrap:wrap;gap:.6rem}
.chip{border:1.5px solid var(--linea);background:var(--blanco);border-radius:999px;
  padding:.55rem 1.1rem;font-weight:600;font-size:.92rem;color:var(--navy-tinta);transition:.15s}
.chip[aria-pressed="true"]{background:var(--navy-tinta);color:var(--hueso);border-color:var(--navy-tinta)}
.chip:hover{border-color:var(--oro)}
.quiz__result{margin-top:1.4rem;padding:1.4rem 1.4rem 1.4rem 1.5rem;border-radius:var(--radio);background:var(--navy-06);border:1px solid var(--linea);border-left:3px solid var(--oro);display:none}
.quiz__result.show{display:block}
.quiz__capture{display:flex;gap:.6rem;flex-wrap:wrap;margin-top:.4rem}
.quiz__capture input{flex:1;min-width:180px;min-height:48px;padding:.6rem .9rem;border:1.5px solid var(--linea);
  border-radius:10px;font-family:inherit;font-size:1rem;background:var(--blanco);color:var(--grafito)}
.quiz__capture input:focus{border-color:var(--oro);outline:none}
.quiz__capture.hide{display:none}

/* ---------- Casos ---------- */
.caso{background:var(--blanco);color:var(--navy-tinta);border:1px solid var(--linea);border-radius:var(--radio);
  padding:1.8rem 1.6rem;display:flex;flex-direction:column;gap:.3rem}
.caso--local{border:1.5px solid var(--oro);box-shadow:var(--sombra)}
.caso__flag{font-size:.72rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--oro);margin-bottom:.4rem}
.caso .num{font-size:clamp(2.4rem,6vw,3.6rem)}
.caso__meta{font-size:.9rem;color:var(--navy-tinta);opacity:.72}
.recognition{display:grid;grid-template-columns:auto 1fr;gap:clamp(1.2rem,3vw,2rem);align-items:center;
  margin-top:clamp(2rem,3.5vw,2.8rem);padding:clamp(1.2rem,2.5vw,1.8rem);
  background:var(--navy-06);border-radius:var(--radio);border:1px solid var(--linea)}
.recognition img{width:clamp(130px,20vw,196px);aspect-ratio:1/1;object-fit:cover;border-radius:12px}
.recognition p{margin:0;font-family:var(--f-display);font-style:italic;font-weight:600;
  font-size:clamp(1.1rem,1.9vw,1.45rem);color:inherit;line-height:1.35}
.recognition strong{color:var(--oro)}
@media(max-width:560px){.recognition{grid-template-columns:1fr;text-align:center}.recognition img{margin-inline:auto}}

/* ---------- Carta CEO ---------- */
.carta{background:var(--blanco);border:1px solid var(--linea);border-left:3px solid var(--oro);
  border-radius:var(--radio);padding:clamp(1.6rem,4vw,2.6rem)}
.carta blockquote{font-family:var(--f-display);font-weight:600;font-style:italic;
  font-size:clamp(1.3rem,2.6vw,1.9rem);line-height:1.3;color:var(--navy-tinta);margin:0 0 1.4rem}
.carta__firma{display:flex;align-items:center;gap:1rem}
.carta__firma b{display:block;color:var(--navy-tinta)}
.carta__firma span{font-size:.9rem;opacity:.72}

/* ---------- Para quién ---------- */
.fit{display:grid;grid-template-columns:1fr 1fr;gap:clamp(1.2rem,3vw,2rem)}
.fit__col{background:var(--blanco);border:1px solid var(--linea);border-radius:var(--radio);padding:2rem 1.8rem}
.fit__col h3{display:flex;align-items:center;gap:.6rem}
.fit__col li{list-style:none;padding:.5rem 0 .5rem 1.8rem;position:relative;border-bottom:1px solid var(--linea)}
.fit__col ul{padding:0;margin:1rem 0 0}
.fit--yes li::before{content:"✓";position:absolute;left:0;color:var(--oro);font-weight:800}
.fit--no li::before{content:"—";position:absolute;left:0;color:var(--coral);font-weight:800}

/* ---------- Inversión ---------- */
.invest{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(1.6rem,4vw,3rem);align-items:center}
.invest__price{font-family:var(--f-display);font-weight:600;color:var(--oro);font-size:clamp(2.6rem,7vw,4rem);line-height:1}
.invest__price small{display:block;font-family:var(--f-text);font-weight:600;font-size:.9rem;color:var(--hueso);opacity:.8;margin-top:.4rem}
.guarantee{border:1px solid var(--oro);border-radius:var(--radio);padding:1.4rem 1.6rem;
  background:rgba(198,161,91,.10);margin-top:1.6rem;font-weight:600}
.guarantee b{color:var(--oro)}

/* ---------- Pasos después ---------- */
.after{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(1.2rem,3vw,2rem);counter-reset:st}
.after__item{position:relative;padding-top:2.6rem}
.after__item::before{counter-increment:st;content:counter(st);position:absolute;top:0;left:0;
  font-family:var(--f-display);font-weight:600;font-size:1.6rem;color:var(--oro)}

/* ---------- Bloque de claridad ---------- */
.claridad dl{display:grid;grid-template-columns:1fr;gap:0;margin:2rem 0 0}
.claridad dl div{padding:1.3rem 0;border-bottom:1px solid var(--linea-hueso)}
.claridad dt{font-family:var(--f-display);font-weight:600;color:var(--hueso);font-size:1.15rem;margin-bottom:.4rem}
.claridad dt::before{content:"";display:inline-block;width:14px;height:2px;background:var(--oro);
  vertical-align:middle;margin-right:.6rem}
.claridad dd{margin:0;max-width:75ch;color:rgba(245,242,236,.88)}

/* ---------- FAQ ---------- */
.faq details{border-bottom:1px solid var(--linea);padding:.4rem 0}
.faq summary{list-style:none;cursor:pointer;padding:1.1rem 2.4rem 1.1rem 0;position:relative;
  font-family:var(--f-display);font-weight:600;font-size:1.12rem;color:var(--navy-tinta)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:.4rem;top:50%;transform:translateY(-50%);
  font-size:1.5rem;color:var(--oro);font-family:var(--f-text);transition:transform .2s}
.faq details[open] summary::after{content:"–"}
.faq p{padding:0 2.4rem 1.2rem 0;margin:0;max-width:75ch}

/* ---------- Cierre autoridad ---------- */
.autoridad{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(1.6rem,4vw,3.4rem);align-items:center}
.autoridad__firma{font-family:var(--f-display);font-style:italic;font-weight:600;font-size:1.4rem;color:var(--oro)}

/* ---------- Formulario 2 pasos ---------- */
.form-card{background:var(--blanco);border:1px solid var(--linea);border-radius:var(--radio);
  padding:clamp(1.6rem,4vw,2.6rem);box-shadow:var(--sombra);max-width:560px}
.progress{display:flex;gap:.5rem;margin-bottom:1.6rem}
.progress span{flex:1;height:5px;border-radius:999px;background:var(--linea)}
.progress span.on{background:var(--oro)}
.field{margin-bottom:1.1rem}
.field label{display:block;font-weight:600;font-size:.9rem;margin-bottom:.4rem;color:var(--navy-tinta)}
.field input,.field select{width:100%;min-height:50px;padding:.7rem .9rem;border:1.5px solid var(--linea);
  border-radius:10px;font-family:inherit;font-size:1rem;background:var(--blanco);color:var(--grafito)}
.field input:focus,.field select:focus{border-color:var(--oro);outline:none}
.field .err{display:none;color:var(--coral);font-size:.82rem;margin-top:.35rem;font-weight:600}
.field.invalid input,.field.invalid select{border-color:var(--coral)}
.field.invalid .err{display:block}
.form-step{display:none}
.form-step.active{display:block}
.privacy{font-size:.8rem;opacity:.7;margin-top:1rem;text-align:center}
.form-success{display:none;text-align:center;padding:1rem 0}
.form-success.show{display:block}
.form-success .num{font-size:3rem}
.embed-slot{border:1.5px dashed var(--oro);border-radius:var(--radio);padding:1.4rem;
  background:var(--oro-14);font-size:.85rem;text-align:center;color:var(--navy-tinta)}

/* ---------- WhatsApp float + sticky CTA ---------- */
.wa-float{position:fixed;right:18px;bottom:18px;z-index:70;width:56px;height:56px;border-radius:50%;
  background:#25D366;display:flex;align-items:center;justify-content:center;box-shadow:var(--sombra);
  transition:bottom .28s var(--ease)}
.wa-float svg{width:30px;height:30px;fill:#fff}
.sticky-cta{position:fixed;left:0;right:0;bottom:0;z-index:65;transform:translateY(120%);
  transition:transform .3s var(--ease);background:var(--navy-tinta);border-top:1px solid var(--oro);
  padding:.7rem var(--gutter);display:none}
.sticky-cta.show{transform:translateY(0)}
.sticky-cta .btn{width:100%}

/* ---------- CTA intermedio ---------- */
.cta-strip{display:flex;flex-wrap:wrap;gap:1rem;align-items:center;justify-content:space-between;
  border:1px solid var(--linea-hueso);border-radius:var(--radio);padding:1.6rem 2rem;background:rgba(255,255,255,.04)}
.cta-strip p{margin:0;font-family:var(--f-display);font-weight:600;font-size:1.3rem;color:inherit}
/* botón "onnavy" cuando su sección quedó en BLANCO → navy sólido (no hueso invisible) */
.section:not(.section--navy):not(.hero) .btn--onnavy{background:var(--navy-tinta);color:var(--hueso);border-color:var(--oro);box-shadow:inset 0 0 0 1px rgba(198,161,91,.25)}
.section:not(.section--navy):not(.hero) .btn--onnavy:hover{background:#0b1e34;transform:translateY(-1px);box-shadow:0 12px 30px -12px rgba(15,39,66,.6),inset 0 0 0 1px var(--oro)}

/* ---------- Footer ---------- */
.footer{background:#0b1e34;color:rgba(245,242,236,.82);padding-block:clamp(48px,7vw,80px);font-size:.92rem}
.footer__grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:2rem}
.footer h4{color:var(--hueso);font-family:var(--f-text);font-weight:600;font-size:.82rem;
  letter-spacing:.1em;text-transform:uppercase;margin-bottom:1rem}
.footer a{opacity:.82}.footer a:hover{opacity:1;color:var(--oro)}
.footer li{list-style:none;padding:.3rem 0}.footer ul{padding:0;margin:0}
.footer__brand img{height:30px;margin-bottom:1rem}
.footer__legal{border-top:1px solid var(--linea-hueso);margin-top:2.4rem;padding-top:1.6rem;
  display:flex;flex-wrap:wrap;gap:1rem;justify-content:space-between;font-size:.82rem;opacity:.7}

/* ---------- Reveal ---------- */
.reveal{opacity:0;transform:translateY(24px);transition:opacity .6s var(--ease),transform .6s var(--ease)}
.reveal.in{opacity:1;transform:none}

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width:900px){
  .nav{display:none}
  .header .btn:not(.nav-toggle){display:none}
  .nav-toggle{display:inline-flex}
  .grid-3,.grid-4{grid-template-columns:1fr 1fr}
  .split,.invest,.autoridad{grid-template-columns:1fr}
  .after{grid-template-columns:1fr}
  .footer__grid{grid-template-columns:1fr 1fr}
}
@media (max-width:600px){
  .grid-2,.grid-3,.grid-4,.fit{grid-template-columns:1fr}
  .trust__row{gap:1.4rem}
  .footer__grid{grid-template-columns:1fr}
  .sticky-cta{display:block}
  body:has(.sticky-cta.show) .wa-float{bottom:84px}
  .cta-strip{flex-direction:column;align-items:flex-start}
  .peldano{grid-template-columns:64px 1fr;gap:.8rem}
}

/* Menú mobile desplegado */
.nav.open{display:flex;position:absolute;top:68px;left:0;right:0;flex-direction:column;
  background:var(--hueso);border-bottom:1px solid var(--linea);padding:1rem var(--gutter);gap:.4rem;margin:0}
.nav.open a{padding:.7rem 0;border-bottom:1px solid var(--linea)}

/* ============================================================
   INVERSIÓN DE LA COLA (Programa) — cada componente nativo a su fondo
   ============================================================ */
/* Prueba social sobre BLANCO (lenguaje inst-proof: logos oscuros + cifras oro sin cajas) */
.proof-logos{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:clamp(1.6rem,4vw,3.2rem);margin:1.6rem 0 .4rem}
.proof-logos a{display:inline-flex}
.proof-logos img{height:30px;width:auto;filter:brightness(0);opacity:.5;transition:opacity .25s var(--ease)}
.proof-logos a:hover img{opacity:1}
.proof-nums{display:flex;flex-wrap:wrap;gap:clamp(2rem,4.5vw,3.6rem);justify-content:center;align-items:flex-end;margin-top:clamp(2.4rem,4vw,3.2rem)}
.proof-nums div{text-align:center;position:relative;padding:0 .4rem}
.proof-nums div b{font-family:var(--f-display);font-weight:600;color:var(--oro);font-size:clamp(2.4rem,5vw,3.4rem);display:block;line-height:1}
.proof-nums div span{color:var(--grafito);font-size:.9rem;display:block;margin-top:.55rem}
.proof-nums div em{position:absolute;top:-1.4rem;left:0;right:0;font-style:normal;font-size:.72rem;letter-spacing:.08em;text-transform:uppercase;color:var(--oro);font-weight:600}
/* carta se levanta sobre blanco (no ladrillo blanco sobre blanco) */
.section:not(.section--navy) .carta{background:var(--hueso)}
/* "no es para todos" sobre navy: tarjetas de vidrio */
.section--navy .fit__col{background:rgba(245,242,236,.05);border-color:var(--linea-hueso);color:var(--hueso)}
.section--navy .fit__col li{border-color:var(--linea-hueso)}
/* formulario sobre blanco: la form-card se levanta en hueso */
.section:not(.section--navy) .form-card{background:var(--hueso)}
/* precios sobre blanco */
.section:not(.section--navy) .invest__price small{color:var(--grafito)}
/* claridad (dl) estaba pintada para navy → versión blanca (la clase va EN la sección) */
.claridad:not(.section--navy) dl div{border-color:var(--linea)}
.claridad:not(.section--navy) dt{color:var(--navy-tinta)}
.claridad:not(.section--navy) dd{color:var(--grafito)}
/* faq sobre navy: texto, bordes y signo visibles (la clase va EN la sección) */
.faq.section--navy details{border-color:var(--linea-hueso)}
.faq.section--navy summary{color:var(--hueso)}
.faq.section--navy summary::after{color:var(--oro)}